DOGTV is the world’s first television network for dogs — and a full media ecosystem for the people who love them. Streaming, original shows, a hit podcast, newsletter, social and custom content, all in one partnership.
Dog parents are the most loyal, highest-spending consumers in the pet economy. DOGTV is where they watch, listen, read and shop — and where they already trust the brands we put in front of them.
53% of American homes have a dog. That’s the market DOGTV was built for.
The category first-mover — and still the only network engineered around canine science.
460+ hours of programming for dogs and for humans, always on, 24/7.
Vet-approved, expert-led, feel-good content. No news, no politics, no surprises.
One audience, reached on every screen: connected TV, free streaming channels, YouTube, social, the inbox and the podcast feed.
New DOGTV app installs across Roku, Fire TV, Apple and Google — more new households every month to put your brand in front of.
Monthly installs, January → August 2026
The full picture, platform by platform.
| Channel | Audience | 2026 Performance | Measure |
|---|---|---|---|
| Streaming TV | |||
| DOGTV apps (OTT / CTV) | 3.28M | 2.41M | Unique views (2025 · 2026 Jan–Sep) |
| FAST channels | 1.62M | 1.51M | Unique views (2025 · 2026 Jan–Sep) |
| App installs | — | 268,692 | New installs, Jan–Aug |
| Social & video | |||
| 408,142 | 13.1M | Impressions | |
| YouTube | 152,000 | 3.7M | Views |
| 88,604 | 6.1M | Impressions · 1.7M video views | |
| TikTok | 35,413 | — | |
| X | 15,121 | — | |
| Threads | 13,669 | — | |
| Owned media | |||
| Newsletter | 90K+ | 1M+ | Database · newsletters delivered / year |
| Websites | 100K+ | — | Active users / month |
| Pets Add Life Podcast | — | 785,641 | Views & listens, Jan–Sep · 2.3× all of 2025 |
DOGTV streams 24/7 on connected TV, mobile and free streaming channels. Here’s exactly where advertising runs, and where it doesn’t.
Pre-roll, banners, sponsorships and branded segments inside the free tier of the DOGTV app, on every device below.
Show sponsorships and product integrations are part of the episode, so they travel with it to the DOGTV app, FAST channels and YouTube.
Newsletter, giveaways, websites, social and the Pets Add Life podcast.
The paid Premium tier is ad-free dog content. No advertising runs there.
Put your brand inside original series made for pet parents — as presenting sponsor, through product integration, or with a branded segment built around you.
A video and audio podcast on YouTube, connected TV, FAST channels and every major audio app. Nine months into 2026 it has already more than doubled its full-year 2025 audience.
Our in-house production team builds video around your brand: product showcases, expert-led education and creator campaigns. Then we run it across the entire DOGTV network. One idea, many platform-ready assets.
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2:48Video coming soonConnect directly with active pet lovers in their inbox. This added-value element of our advertising packages lets us seamlessly integrate sponsor partners into our twice-monthly newsletter via image banners, featured stories and blog posts, as well as inclusions in our new-subscriber welcome and giveaway post-entry flows.
Newsletter inclusions are available only as part of full partnership packages and are not sold ad hoc.
Sponsor the DOGTV monthly giveaway and capture opt-ins from dog parents. We promote it across in-app banners, video pre-roll, two websites and the blog, the newsletter and social.
Featured articles, display ads, in-app hero banners, plus Posts, Reels, Stories and creator collabs across 713K social followers.
DOGTV’s bench of veterinarians, behaviorists and trainers, including Victoria Stilwell and Chrissy Joy, plus the Wild Tails veterinary team behind our Live from Costa Rica mission, creates native, expert-backed content that gives your brand real authority.
Feature your products in the DOGTV Shop, or put dynamic QR codes in custom videos and in-app banners to send viewers straight to your own store.
Choose a package, or let us build a custom plan around your objective, audience, budget and frequency.
Get your brand in front of the largest possible dog-parent audience: streaming pre-roll, social and the inbox.
Original branded video produced by DOGTV, released across a network that already has the attention.
Expert authority, original production and a shoppable finish. The full path from first view to first purchase.
Own the moment. Your brand is woven through everything DOGTV does for a full campaign flight: shows, podcast, inbox, social, giveaway and custom content, all working together.
| What’s included | Amplify | Launch | Surround | Sponsor Package |
|---|---|---|---|---|
| Streaming pre-roll & in-app banners | ✓ | ✓ | ✓ | ✓ |
| Social & web placements | ✓ | — | — | ✓ |
| Newsletter & giveaway | ✓ | ✓ | — | ✓ |
| Custom branded video | — | ✓ | ✓ | ✓ |
| Expert-led content | — | — | ✓ | ✓ |
| DOGTV Shop & shoppable QR | — | — | ✓ | ✓ |
| Show sponsorship & integration | — | — | — | ✓ |
| Pets Add Life podcast | — | — | — | ✓ |
Tell us what you want to achieve and we’ll build the plan around it: any combination, any channel, any level of frequency.